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Abattoir

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Abattoir is an Action Sports apparel Company based on the East Coast.  The word Abattoir is French for "Slaughterhouse". When i began branding this company i knew that i wanted to somehow tie together the meaning of the word in a subtle way into the Logo which i did by creating a hatchet in the empty space of the lowercase A and having the red color on the bottom left of the A represent Blood.