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Radical Studios

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Abattoir

Abattoir is an Action Sports company founded in 2010. The word Abattoir is French for "Slaughterhouse" When i began branding this company i knew that i wanted to somehow tie together the meaning of the word in a subtle way into the Logo which i did by creating a hatchet in the empty space of the lowercase A and having the red color on the bottom left of the A represent blood. Altogether the final Logo design was a huge hit with the client.
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HD Speedshop of Florence Italy

I was approached with the task of rebranding the Harley-Davidson Speedshop of Florence Italy. The challenge here was to draw upon the history of the Harley-Davidson brand in europe and the history of the historic city of Florence while also giving it a modern look. I had the pleasure of visiting Florence years ago and was able to use some of the photos i took while i was there for this project.
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Smoky Mountain Vintage Series

Various Designs for the Smoky Mountain family of dealerships in Tennessee.
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Sturgis 75th Anniversary

Branding and Apparel designs for the 75th Anniversary of the Black Hills Rally in Sturgis, South Dakota
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Mile High Harley-Davidson

Client: Mile High Harley-Davidson Objective: Rebranding of Dealership in Denver, Colorado My Role: Art Direction and Design
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